luxury pillow buyers guide

The key things to consider when buying new pillows.

Luxury Pillow Buyers Guide

Buying luxury pillows can be confusing, and we want to make it easier for you, that's why we've prepared the information below so that you can make a well informed decision.

Buying Luxury Pillows

A good night’s sleep is so important for your overall health and wellbeing. One of the most essential, and sometimes overlooked, parts of getting the sleep you need is choosing a good quality pillow which suits your sleeping style.

With such a wide range of luxury pillows available, it can be difficult to decide on the right pillow for you. Our complete guide to buying luxury pillows will help you consider all the contributing factors in your purchase and help you reach an informed decision.


When Should I Invest in a Luxury Pillow?

Generally, pillows have a much shorter lifespan than any other bedding as they are put under direct pressure night after night. It’s advisable to replace your existing pillows every two to three years, as once a pillow exceeds this time, they no longer provide adequate support for the head and neck and lose their ability to repel allergens.

There are a number of key signs to look out for that indicate that you need to replace your pillow:

You suffer from a disturbed sleep. You may be allergic to the dust-mites that are attracted to an unhygienic pillow and you will suffer from symptoms such as a blocked nose and sneezing as you sleep.

You wake up with aches and pains. Waking up with muscular and joint pain usually indicates that your pillow has lost its supportive qualities, has become flat or lumpy or is the wrong pillow for your sleeping style.

Discolouration of your pillow. It’s reported that we lose a pint of sweat each night so over time, the material we sleep on can become discoloured and stain. It’s important to change your pillow once this happens as this creates an unhealthy sleeping environment that will allow bacteria to grow.


Choosing a Luxury Pillow for Your Sleeping Style

Many people do not consider their sleeping style when choosing a pillow as they believe this only needs to be considered when purchasing a mattress. However, your sleeping position has a big impact on what luxury pillow you should opt for as your luxury pillow needs to provide you with the correct balance and support. You should choose a pillow which keeps your spine in natural alignment and provides targeted support for your head, neck and shoulders.

Back sleepers: choose a medium-firm pillow as this will provide gentle support for your head and neck and keep your head in a comfortable position without pushing it too far forward. This alignment will also mirror the natural curve of your neck and spine.

Side sleepers: choose a medium to firm pillow as this will provide the height and support needed to support your head and neck as you sleep. The firmness in the pillow will also keep your spine in natural alignment.

Front sleepers: choose a soft to medium pillow as the softness will provide a gentler level of support for your head and neck, keeping your spine in its natural position.

For more information about what luxury pillow is best for your individual sleeping style and sleeping requirements, our luxury bedding guide helps you make informed choices, ensuring that you get excellent value for money and that you enjoy luxurious comfort night after night.


Our Favourite Luxury Pillows

Personally commissioned by William Woods, this lovingly handmade Luxury White Goose Down Pillow has been made to Woods’ own exacting specification. The Woods' family name has been synonymous with luxury linens since 1733 and their wealth of experience and knowledge in sourcing the finest fabrics from across the world has led to the manufacture of one of the finest quality pillows available on the market today.



This luxury pillow has been filled with the purest white European goose down for unparalleled comfort, softness and support as you sleep. Goose down is renowned for its breathability and naturally regulates your temperature throughout the night so you can keep cool and comfortable. The superior softness can be felt right through to the outer casing of the pillow which is woven using the finest cotton cambric.

For more information as to why many refer to this pillow as simply “the most luxurious pillow in the world”, read our advice on choosing the perfect pillow.


If you are on a stricter budget, our Woods Essentials Anti-Allergy Pillow is the perfect pillow for sleepers who suffer from allergies. Care for your body without compromising on comfort and choose an anti-allergy pillow with a quality blend of natural and polyester fibre filling, encased in a cotton jacquard cover.

Part of the esteemed Woods Essentials range, this pillow proves great value for money and is designed to repel dust mites and reduce symptoms such as nasal congestion, sneezing and breathlessness.

This pillow is also easy to care for and can be machine washed at 40 degrees centigrade and tumble dried intermittingly to prevent a build-up of allergens.

Browse our entire range of luxury pillows, featuring sumptuous down and feather pillows, supportive bolster pillows and 100-percent natural filled travel pillows. Shop online or visit our shop in Harrogate, North Yorkshire.

Our linen specialists are always on hand to help so don’t hesitate to contact us for further advice to help you find the right luxury pillow to meet your sleeping requirements.