Towels

Luxury towels should dry beautifully, feel calm against the skin, and stay plush after repeated washing. Our Egyptian cotton edit is selected for absorbency, weight, and a finish that looks crisp in a well kept bathroom. Our Ultimate Supreme range runs to 700gsm across five sizes and twelve colours, and it is the towel most of our customers come back for. Start with bath towels as your everyday foundation.

Choose the sizes you will actually use

If you want more wrap and warmth, add bath sheets. For basins and cloakrooms, hand towels keep the room feeling considered without trying too hard. Keep colours consistent across sizes for an easy, hotel level look.

What makes a towel feel luxurious

A good towel balances softness with structure, so it feels plush but does not collapse into lint. For bath towels, 500 to 600gsm is the everyday sweet spot: absorbent enough to dry you properly, light enough to dry itself between uses. Above 600gsm you gain plushness and lose drying speed, which is why the heavier weights suit a guest bathroom better than a family one. Look for a dense pile and tidy hems, then wash gently and avoid over drying. Rotating your towels helps the pile recover between uses, which keeps them feeling better for longer.

For early access to new towel colours, limited runs, and seasonal edits, you are warmly invited to join the Heritage Partnership.