Egyptian Cotton Towels: Absorbency, Weight and Care That Actually Works

A clear guide to choosing the right towel weight and loop type, with simple care that keeps towels soft, thirsty and fresh.

What towel weight should I choose and what does GSM mean

GSM means grams per square metre and it indicates fabric weight.
Around four hundred to five hundred feels lighter and dries quickly, which suits guest rooms and busy homes.
Around five hundred to six hundred and fifty feels plush with strong everyday absorbency.
Seven hundred and above feels very rich and cushioned but will take longer to dry.
Choose by how you use towels each week and how you dry them at home. Explore options in the Towels collection.

What is the difference between zero twist, low twist and classic twist

Zero twist and low twist yarns feel very soft and airy because the loops are more open. Classic twist loops feel a little firmer and are often very durable. All can be luxurious when the cotton quality is high and the loops are well set.

How do I boost absorbency from the first wash

Wash before first use with a modest dose of gentle detergent and no fabric softener. Add an extra rinse so no residue coats the loops. If the care label allows, give a short tumble on a low setting, then finish with air drying. This helps the pile to open, which improves first use absorbency.

 

How do I keep towels fluffy and free from odour

Use the right amount of detergent and give towels space in the drum. Wash at thirty to forty degrees for routine care when labels allow, and choose a hotter cycle after illness or heavy use when permitted. Dry fully between uses. If odour appears, run a refresh wash with an oxygen based brightener when the care label allows and add an extra rinse.

How many towels does a household need

A simple rotation is two bath towels and two hand towels per person, plus a guest set. Add bath sheets if you prefer more coverage. Replace when the pile feels compacted or the binding shows wear. Complete the set in the room with a soft landing underfoot from the Bath Mats collectiion.

Which sizes should I choose for comfort and drying

Bath towels are easy to launder and quick to dry, which suits small spaces. Bath sheets give more coverage and feel indulgent but need more drying time. Hand towels near each basin improve hygiene and keep the look tidy. A matching face cloth is useful for gentle cleansing.

What is the best way to dry towels for softness

Air drying is kind to fibres and gives a calm hand. If you prefer a plusher feel, finish with a short tumble on low heat and remove while still slightly damp. Avoid fabric softener because it can coat fibres and reduce absorbency over time.

How should I store towels so they stay fresh

Make sure towels are fully dry before folding. Store in a cool, dry, well ventilated cupboard. Avoid overcrowding so air can circulate. If you like fragrance, keep a cedar block or lavender sachet on the shelf rather than on the fabric.

 

Which finishing touches complete a calm bathroom

Choose a robe that matches the weight you enjoy in towels so the textures feel consistent. Browse options in our Robes collection. If you value early access to limited runs and guidance on care, join the Heritage Partnership.